WISIN Y YANDEL FT. CHRIS BROWN & T-PAIN, “ALGO ME GUSTA DE TI”

20th October, 2012

Wiki | Video

The first #1 of the streaming era is almost a caricature of the immediate effect that replacing the carefully-calibrated audiences of radio with the undifferentiated firehose of streaming had on the chart. Puerto Rican reggatoneros-turned-dancepop-bros Wisin y Yandel are familiar faces to the #1 spot, but their guests on this track, the uncancellable Virginia R&B bad boy Chris Brown and the cuddly Atlanta electro-soul king T-Pain, provide the crossover juice that made this not just the last Hot Latin #1 of 2012 but the first of 2013, with an unbroken thirteen-week reign that had only been exceeded four times in the history of the chart: 1986, 1988, 2005, 2007. (It had been matched two additional times, by "Rompe" and "Danza Kuduro".) But long unbroken (or briefly punctuated) reigns are now the new norm: the rest of 2013 will only feature seven different songs at the top of Billboard's principal Latin pop chart.

So in an attempt to reconcile this new chart with the history I've traced heretofore, each new entry on this travelogue will end with an Airplay Watch: a list of songs that were at #1 on the Latin Airplay chart (a new chart calculated using the old Hot Latin metric) during the reign of the Hot Latin #1 under discussion, with brief capsule reviews, excluding only songs that will become future Hot Latin #1s.

But for the body of this post, we'll still have to wrestle with this thing, a jocular party anthem in a vein that was feeling pretty exhausted by this point. Puerto Rican producers Luis O'Neill and Chris Jedi do their best thumpa-thump, sine-synth imitation of megasuccessful Swedish maestros like Dr. Luke and RedOne, but it's not 2008 anymore for anybody, and the Chris Brown and T-Pain bits just make me want to put on "Forever" or "Can't Believe It" instead. Even Wisin and Yandel sound pretty checked-out themselves, running through standard come-ons and exhortatons to party as though their stock portfolios will dip if they don't. Even the big-budget crossover reggaetón of "Sexy Movimiento" feels like it was ages ago, never mind the hungry, horny, beat-forward "Rakata", their first single (which still hit #2 back in 2005; they've always been a creature of the charts.)

If the first song of the streaming era was a better or more distinctive effort rather than just about the most generic party crossover thing the era could produce, I still wouldn't have been thrilled about the change; but watching this thing stick in the craw of the chart for months on end just as I was attempting the most foolhardy and ultimately destructive change of my life didn't help my feeling that everything was going to shit, that the idiots and the algorithms that catered to them were winning, that nothing interesting or beautiful or meaningful would ever happen again.

Stay tuned, I guess.

Airplay Watch:

• Wisin & Yandel ft. Chris Brown & T-Pain "Algo Me Gusta de Ti"
• Discussed above.
• Leslie Grace, "Will U Still Love Me Tomorrow"
• One of my favorite minor hits of the period, from a Dominican New Yorker bachatera attempting to replicate Prince Royce's playbook by leading off with a classic US pop song in Spanish and English. Grace would go on to have a middling pop career of often very fine Latin pop and little notice before being cast in the film adaptation of In the Heights, and is now primarily known as an actor.
• Arcángel, Zion & Lennox, Lobo, RKM & Ken-Y, "Diosa de los Corazónes"
• The "Danza Kuduro" beat gets another workout on this posse cut/pretty-boy summit from two Puerto Rican duos and two Puerto Rican solo singers (although Arcángel had been in a duo with De La Ghetto). A lot of energy and tremulous vocalizing to very little effect.
• Gerardo Ortíz, "Solo Vine a Despedirme"
• One of the tragedies of the streaming makeover of the chart is that great Mexican regional hits like this are now relegated to footnotes like this one. Ortiz takes this heartbroken farewell song at such a breakneck clip that it's practically punk rock.
• Prince Royce, "Incondicional"
• A bachata cover of the 1989 Luis Miguel hit, dispensing with Miguel's dramatics for Royce's smooth airiness.
• Gusttavo Lima, "Balada (Tchê Tcherere Tchê Tchê)"
• A pop-sertanejo singalong, the spiritual successor to "Ai Se Eu Te Pego", a year later. I probably like it better, because it's more rhythmically interesting, but it's just as vacant of meaning.
• Enrique Iglesias ft. Sammy Adams, "Finally Found You"
• A late and unimpressive entry from Iglesias' Swedish-produced club-pop phase. Guest Sammy Adams is a terrible rapper, but Daddy Yankee doesn't do much better on the Latin-market version.
• Carlos Vives, "Volví a Nacer"
• Discussed in the previous entry.
• Gocho ft. Yandel & Wayne Wonder, "Amor Real"
• Producer Gocho takes another crack at an above-the-line hit, with Yandel along for moral support. The reggaeton riddim haunts the song like a ghost, intangible even as the actual beat echoes it in absentia.