4th August, 2012
The fourth and final #1 off of Formula, Vol. 1 reached the top fifteen months after the first, a feat which would seem to cement Romeo Santos as one of the major voices of contemporary Latin pop, a reliable hitmaker for years to come. But while his subsequent albums will regularly spin off singles that do well in the charts, this particular feat remains unmatched; only two more #1s will (as of this writing) fight their way through the incorporation of streaming data later in 2012, and one of them will be goosed by a more famous Anglophone feature.
But that's for the future to worry about: "La Diabla" (the she-devil) is a remarkable piece of work even in this year of vivid and unusual one-week wonders. Paired with "Mi Santa" in video form (a juxtaposition which evokes, but hardly rises to the level of commenting on, the misogynistic madonna/whore binary), the song recounts, in abstracted poetic imagery, a love affair with a heartless woman who takes the singer for all he's worth, leaving him with nothing but a broken heart. Which is of course an ancient theme: Jezebel, Salome, Nimue, La Belle Dame Sans Merci, Mata Hari: sexually available but cruel women who lead to men's destruction are so common in poetry and litererature as to be almost unremarkable. But they're not a very frequent theme in pop music, in part because pop tends towards the Dionysian and so generally celebrates sexuality rather than otherwise, and in maybe greater part because ordinary women have significant purchasing power within pop and aren't generally interested in that kind of narrative.
So Romeo embracing the trope despite so clearly marketing himself for the female gaze is another sign that his solo career is about establishing himself as an auteur in line with traditional markers of masculine artistic prowess: casual misogyny masked by flowery metaphor is part of staking a claim to literary respectability. As if to underscore the gesture, there are 70s rock elements in the mix beneath the bachata flourishes. A burbling synth here, a snappy electric guitar solo there: nobody does salable misogyny like a rock star publicized as a poet.
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