29.8.22

ROMEO SANTOS, “YOU”

28th May, 2011


A little over a year after Aventura's departure ("Dile al Amor"'s last week at #1 was April 10, 2010), their former frontman returns with a song that at first blush sounds as though nothing has changed. Bori Rivera's fluid fingerpicked guitar solos are a little less show-stealing than Lenny Santos', but they're very much working in the same smoky bachata + r&b idiom, and Giselle Moya's breathy vocals delivering the English one-word refrain functions just as she had on "Por un Segundo", as an erotic signpost marking the object of the lyrics' extravagant desire.

But to the degree that Aventura was a boy band, Romeo's solo debut participates in a longstanding tradition: more sexually explicit, more grown-up, more concerned with establishing his individual persona separate from that of the group. Structurally, "You" is an exercise in delayed gratification, teasing the listener for four unbroken verses of increasingly florid come-ons, as Romeo sings about drinking his lover's fluids and devouring her for hours, before finally hitting a chorus. Then come the taut guitar solos, a spacey bridge, and one more, slightly less impactful chorus. If it's not intended to be analogous to the rhythms of sex, it doesn't do anything to deter the comparison.

At the time I enjoyed it as a splash of cool bachata intermixed with many other flavors on the radio, as I jumped between Spanish- and English-language stations without compunction, seeking music rather than advertising. I don't believe the horniness made much of an impression, only the romanticism and the mild frisson of psychedelic beauty in Giselle's coos. I was still under the impression that bachata might become popular enough to be absorbed into the r&b mainstream, not really yet aware of how closely identified with a specifically Dominican identity it is and would remain.

Eleven years and many millions of A&R dollars later, there are no more international bachata stars than there were in 2011, as the urbano musics whose stars have risen in the meantime have eclipsed it, and it now sounds slightly old-fashioned, no longer thrillingly modern as it was in the pre-streaming early 2010s, when niches could still be big enough to make an impact without ever having to submit to the indignity of going viral.

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