6th November, 2010
A year ago, she was on top with "Loba" -- and with the change of a single letter, she is back. But as always with Shakira, there's more going on underneath the surface.
The song is a faithful rewrite of Dominican rapper El Cata's slangy merenguetón "Loca con Su Tiguere" (crazy with her streetwise man), from 2008, with a beefed-up, slicker, and quicker production as befits Shakira's international pop-star profile. She changes the refrain to "soy loca con mi tigre," (i'm crazy with my tiger), a rewrite for global Spanish, since "tiguere" is specifically urban Dominican slang. But the third name in the songwriting credits, after hers and El Cata's, is the real key to understanding not just this song but an entire era of Latin pop: Armando Pérez, a Miami-born Cuban-American songwriter, producer and hook scavenger better known by his stage name, Pitbull. It's the second time he's made a sideways appearance on this travelogue, but his knack for repurposing big crowd-pleasing hooks for even more omnipresent international hits gets its first real showcase here.
Although reggaetón riddims can be detected underneath the merengue horns, the early 2010s were the low point between reggaetón's tentpoles of dominance over Latin pop: it's characteristic of the period that good old-fashioned merengue, rather than urbano, got the credit for the splashy, bouncy joy of "Loca," which was a sizeable hit across all kinds of international markets, thanks to canny marketing pairing Shakira with a different rapper in different languages.
The English-language version trading out El Cata for UK grime emcee Dizzee Rascal is also an extremely 2010 move: he sounds pleased to be there but needs the rhythms rearranged to fit his chewy, off-kilter flow. Shakira's lyrics are roughly the same, generalizing the sentiments even more for the bigger audience while still keeping it subcultural enough to spark curiosity. (I.e. the Dominican slang "yo ni un kiki" (I don't even have a dime) becomes "I got my kiki" (I'm laughing).)
But her introductory line in both versions, the breathy English "Dance... or die" is the most 2010 sentiment of all: the apocalyptic mood in post-subprime pop, from Ke$ha's nothing-to-lose class warfare to Britney's doompartying "Till the World Ends," is enough of a truism among pop-watchers that Shakira adding to the cacophony in praise of madness was hardly even noticed at the time. But the extended hangover from that reckless party mood has outlasted the Obama era: not even dance can palliate the eternal bummer these days.
No comments:
Post a Comment