29th October, 2011
I think I've mentioned here before that in the early 2010s I was so enamored by bachata and convinced of the truth of the thirty-year cycle of popular music that I believed quite seriously that the future of R&B and romantic music in general was bachata.
(That thirty-year cycle, in brief: jazz had risen in the 1920s, displaced parlor song by the 1940s, then become the establishment; rock & roll had risen in the 1950s, displaced dancefloor orchestras by the 1970s, then become the establishment; hip-hop and electronic dance had risen in the 1980s, displaced rock bands by the 2000s, and so in the 2010s we were due for another shakeup. With perhaps terminal optimism, I thought it would be interestingly unexpected if the future of popular music was Afro-Latin as well as African-American.)
I even made a confident prediction at one point that the first Anglophone R&B singer to make a bachata record would signal a shift in Anglophone tastes. That Usher was the first big R&B star to sing on a bachata song did not disappoint me; but its failure to cross over did. "Promise" only rose to #83 on the Hot 100, shut out of pop radio play as a matter of course, although apparently it was in heavy rotation on MTV (to the degree that any music videos were; the channel had been in an all-reality format for years). But it was a massive hit on Latin radio, spending a total of ten weeks at #1 on the Hot Latin chart over the winter of 2011/2012.
Compare it to the last English/Spanish duet that went to #1 in the winter, "Looking for Paradise". As a collaboration, it's far more successful: Romeo's and Usher's voices are well-matched, Romeo taking the higher falsetto and Usher maintaining his usual liquid tonality without showboating; he's a guest here, and behaves like one. But the skittering rhythm, fluid guitar picking, and fluttering melodies are, as ever, the most memorable element of a bachata song. Although the lyrics suffer slightly from the usual dual-language pop problem of the Spanish lyrics being more poetically expressive than the English, Romeo is not engaging in the extended metaphors and ornate similes that he did with Aventura or on his own: it's consciously an attempt at a big-tent crossover hit, and so circles around the single idea of a man feeling himself trapped by love, and submitting to it gladly, if only he can be assured that his beloved will be faithful to him.
The video takes pains to make clear that Romeo and Usher are both romancing different women, perhaps because the danger of the song being read as two men singing to each other was too high, something that the frequent reiteration of "mami" and "girl" in the chorus already safeguards against. Given R&B history, the meathead association of falsetto singing with suspect heterosexuality is as racist as it is homophobic; but we are still squarely in the "no homo" era, and male sex symbols aimed at a female audience can't be too careful.
Of course bachata did not take over R&B; eventually it even ebbed from mass popularity in the pan-Latin circles represented by the chart, retreating to its Dominican-diasporic roots. But I was not entirely wrong about the thirty-year cycle: although the completeness of earlier displacements has always been overstated, which means that living through another is harder to recognize, because there's always more continuity visible in the present than the tidy periodizations of history suggest. But I would suggest that the most influential (if not necessarily the most profitable) currents of modern pop are now generally Afro-Latin in origin. I'll have more to say about this as we get to it; but while this song may be understood as something of a dead end, it's better constructed and more elegant than many such.
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