12th June, 2010
I've been writing -- one might even say complaining -- about Enrique Iglesias on this blog since his first appearance at the end of 1995. It's been fifteen years, and no one has been a more consistent presence here, to my general chagrin and occasional grudging approbation. In great part, this is because I've been comparing the Enrique Iglesias I've been hearing in those trawls through the past with the Enrique Iglesias I remember first clearly paying attention to in 2010, the Enrique Iglesias who chose this as the lead single from his ninth album, perhaps to shore up good faith with his core Latin audience before hitting the Top 40 with songs in English featuring the likes of Pitbull and Ludacris, perhaps to ride the bachata wave that Aventura's farewell was cresting, perhaps because it was just as consonant with the jangly rock en español that Diego Torres, Alejandro Fernández and David Bisbal were having hits with as it was with bachata.
But the poorly-aged video, a montage of narcissistic schoolboys playing dirty to win the attention of their female classmates, and the fact that the song had appeared, a week before the single hit #1, as the theme song to the Mexican telenovela of the same name, are perhaps stronger reasons for "Cuando Me Enamoro" leading off one of Iglesias' most globally successful string of singles. Iglesias has always been a kind of avatar of louche male privilege, and the narrative embedded in the video, of boys as pursuers and girls as the passive rewards of pursuit, is perfectly suited to both Iglesias' persona and to the Latin machismo that he, as rich as he undoubtedly is and as sensitive as he performs being, still perfectly represents.
Juan Luis Guerra's genial artistry co-signing this crass commercialism is the outlier; but as well and casaully as he outsings Enrique on this duet, he is merely a hired gun: the song was written by Iglesias and Cuban former jazzman turned pop songwriter Descemer Bueno, and the form of the song is strictly pop, without any of Guerra's prankish genre-bending. A bachata rhythm section supports a lilting rock sway, and the two men trade nostrums about the grand acts they would perform for love, describe the depths of emotion to which love sends them, and ultimately impute a Christological meaning to secular love ("me viene el alma al cuerpo" -- my soul enters my body, a pop detournement of the doctrine of the Incarnation). It's all perfectly in line with the romantic tradition of Spanish love poetry, and the semi-tropical rhythm and irregular bursts of melody serve the lyric well.
Make no mistake: I adored it at the time. If it ultimately rings hollow a decade later, perhaps especially by comparison with what Guerra had served up on his own only a week prior, put it down to my fuller experience with Enrique Iglesias, and my vastly decreased patience with boys-will-be-boys messaging throughout media.
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