18.6.18

PAULINA RUBIO, “TE QUISE TANTO”

21st February, 2004

Wiki | Video

Thalía has been appearing here since 2000, which I noted then was nearly a decade late given her long popularity in Mexican pop, but the fact that her one-time colleague in Timbiriche, the 80s Mexican children's pop group which functioned as a response to Menudo as well as a Mickey Mouse Club-style incubation of young pop talent, hasn't appeared here before now is if anything more outrageous, since she was much more popular during their dueling early solo careers in the 90s.

At least "Te Quise Tanto" is a hell of a song to break into the penthouse with. Having absorbed the lessons of crossover hits from Ricky Martin and Shakira (not to mention Thalía's recent #1s), it's an uptempo dance song with rock instrumentation, layering surf guitar licks, flamenco soloing, house piano, chunky 80s hair-metal rhythm riffs, funky drumming, Afro-Cuban percussion, and a cheery pop vocal from Rubio's trademark slightly husky alto into such a dense blend that it barely gives you time to catch your breath.

It's a love song, of course (the title means "I loved you so much"), but the past tense matters: it's about a hopeless love, a fixation that's ruining the singer's life because the object of her affections can't be found. The switch between moody minor-key verses and open-hearted major-key chorus is an old trick, but it's effective here: even if the love is hopeless, its all-consuming passion deserves to be celebrated.

It was produced by (who else?) Emilio Estefan. Rubio's previous album, Border Girl, had been her attempt at a Shakira-style English-language crossover, which hadn't gone nearly as well as Shakira's (its top-charting single just missed the Top 40, though I remember hearing it in Tower Records at a time when I was paying virtually no attention to pop). Pau-Latina signaled her return to her already immense Spanish-language audience, and they rewarded her with not only her first Hot Latin #1 but one of the longest (non-consecutive) runs by a female artist since Pilar Montenegro in 2002.

She'll appear more frequently from here on out, but one of the charms of this travelogue in the 2000s is that there is no dominant voice of the period, nobody whose every single hits #1, the way that Juan Gabriel dominated the 80s or Luis Miguel the early 90s or Enrique Iglesias the mid-to-late 90s. And because no one predominates (at least until the 2010s, but we'll get to that), less is overlooked. Plenty still is; wholly satisfying pop histories could be written without reference to any of the songs that will hit #1 for a long time, but variety keeps me coming back to pop, so I'm always glad to see more of it.

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