Oh. This is where I came in.
In the spring of 2008, I accidentally dropped the iPod which had been my constant companion for several years into a bathtub at almost exactly the same time I started a job which meant a two-hour commute each way. For the first time since the late 90s, I started listening to the radio in my car, and not just sticking to the classic rock, oldies, or public-radio stations that had been my comfort food and music education as a young ignoramus. I forced myself to listen to contemporary pop past the kneejerk revulsion that a certain rockcrit-bred devotion to 1960s models of rock, soul and pop had inculcated, and discovered that the chrome electronic textures and hyperhuman vocal melismas could communicate real emotion, different certainly than the man-with-a-guitar model I had trained myself to expect, but true nonetheless. Even after the job allowed me to get a new mp3 player, I kept listening to pop radio, entranced by the churn of sameness and novelty.
And late in 2008, looking for more stations to add to my regular rotation that I could switch over to during ad breaks (never subject yourself to advertising if it's possible to avoid it has been perhaps the most consistently followed principle of my entire life), I started listening to the local Latin Pop station. That was the year of "Te Quiero" that, flipping between pop, hip-hop, and Latin stations on Phoenix highways, I heard as consonant with "Love in This Club" by Usher and Young Jeezy, "Can't Believe It" by T-Pain and Lil Wayne, and "Sexy Can I" by Ray Jay and Yung Berg; a thumping beat with twinkly accents over which a smooth-voiced singer pitched uncomplicated woo, with rap verses offering rhythmic but not emotional variation.
With distance I understand "Te Quiero" as a reggaetón romántica, a combination of modes it certainly did not pioneer, but the success of which was undoubtedly influential on the trajectory of reggaetón over the following decade. It was number one for twenty weeks all told, and was tied with "A Puro Dolor" and "Me Enamora" for second-longest #1 reign (after "La Tortura") until the streaming era changed all chart calculations. That rarified company holds a clue to its success: like "La Tortura," it's a reggaetón song; like "A Puro Dolor" it's by a cute, sweet-voiced young man; like "Me Enamora" it's an uncomplicated love song. Virtually all of the streaming-era songs which will surpass their records will be all three.
Félix Danilo Gómez Bosquez was born in Panama City, where, like many young Afro-Panamanians, he grew up in love with the reggaetón sound that had first been developed by Panamanian dancehall toasters in the late 80s and early 90s before being adopted and consolidated in urban Puerto Rico. His imitations of Jamaican dancehall toasters starting in the late 90s earned him the questionable MC name of Nigga among Panamanian reggaetoneros, but when he was signed by EMI, he was advised to use a shortened version of his first name, Flex, for international releases.
He wasn't quite a one-trick pony: he'll appear here again. But compared to the Puerto Rican reggaetoneros who are his contemporaries, people like Wisin y Yandel, Don Omar, or Daddy Yankee, he didn't change with the times: all of his first three records included the English words Romantic Style. "Te Quiero" is certainly romantic, in a puppy-love kind of way that there will always be a market for as long as there are young people who need pop to express their feelings. I can't tell whether it's really great, or whether just hearing "baby te quiero-wo-wo" and "na-na-na-nai-nai-nai" again after more than a decade is nice.
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