25th December, 2004

Wiki | Video

The last #1 of 2004 is Paulina Rubio's second #1 of the year (and in total): her "Te Quise Tanto" had recurred throughout the first quarter, and as the decade marks its halfway point she's looking like actual competition for Shakira's genre-blending dance-centric global pop.

"Dame Otro Tequila" (give me another tequila) is very much in the mid-00s genre of songs by women feeling liberated from a bad boyfriend: the tres plucks leading into the chorus, as well as the whole quiet-loud structure, sound a bit like "Since U Been Gone," and the video features Rubio smashing up her abusive boyfriend's car à la Carrie Underwood in "Before He Cheats." But it's worth noting that both songs were released after Rubio's -- co-producer and co-writer Emilio Estefan was still thoroughly in tune with the pop zeitgeist, even if Gloria was moving away from it.

It's also a very Mexican song, or perhaps I should say very much a caricature of a Mexican song (fitting enough for a song written and produced by Cubans and Panamanians) -- not just the tequila of the title, but the pseudo-ranchera instrumentation (the aformentioned plucks of the tres and the drunken mariachi horns in the chorus) are invested in reminding you that Paulina es una mexicana. As far as I can tell, it doesn't seem to have been much of a hit in Mexico, and it's not even on her official YouTube channel.

In retrospect, it's a fairly slight song, with a melody that doesn't particularly stick in the mind, very dated electronic percussion, and virtually no low end; the conceit of the production, that the phasing vocals and samples are supposed to imitate the sensation of drunkenness, makes it a relatively uncomfortable fit for casual listening. All of which means it's had very little afterlife: although kudos to Paulina and her fans for getting it to #1 during the quietest sales week of the year. She'll be back, and with better.

In the meantime, bring on 2005!

No comments:

Post a Comment